CMON Play is Cool Mini or Not’s new outreach program for North American brick-and-mortar retail stores. The program includes many exclusive products and opportunities designed to bring customers to you. The benefits of signing up for CMON Play include gaining access to game-night kits, pre-release kits for highly anticipated new games, and discounted demo copies of standalone games.
Local game shops are community centers. People come together from all around in order to play games. Game-night kits are designed to give you a fun-filled event that has exclusive prizes and unique scenarios. Each one is designed to go along with one of CMON’s core games, such as Zombicide: Black Plague, Blood Rage, and Potion Explosion. They are packed with prizes like exclusive miniatures, custom dice, and special scenarios to give a new twist on favorite games. These kits are designed to provide support for up to two times the maximum number of players for a game. For example, if a game can be played by 2–5 players, there is support in the game-night kit for 10 players, along with some extras for the store and the person who runs the event. These events can be promoted in the Stores & Events Locator section of the CMON website.
Stores that run game-night events will also earn points that can be later redeemed for special CMON rewards. Check out some of the upcoming game-night kits:
Your customers want to get the latest games as soon as they’re available. For certain titles, CMON will offer pre-release opportunities to CMON Play retailers. The product will be available two weeks before the official release date. This means that you will have a leg up on other, non-CMON Play retailers, as well as online retailers. You will be seen as the place to acquire these highly sought-after titles.
Item Code: CMNGDFPR01
MSRP: $79.99 (per game)
Pre-Release July 14
• 3× The Godfather: Corleone’s Empire
• Two-week-early release, before any online retailer
Demo Copies of Standalone Games
Having happy customers is key in making sure they come back to you when it’s time to buy a new game. Making informed purchases is a great way to make sure your customers are happy. Being part of CMON Play, you can purchase specially labeled demo copies of standalone CMON games. You can then use these copies as a try-it-before-you-buy-it display or as part of your store’s game library. They can also be used as learning aids for your staff, ensuring that they are knowledgeable about the products you carry. As these copies will see a lot of use, you can order a new copy of them every year at the discounted price.
Joining Up and Staying in the Program
Sign up for free with on CMON Games website. When your application is approved, you will receive an email notification, and your store will be listed in the Stores & Events Locator section of the CMON Play website. When you want to make any orders for products that are part of the program, you can do so with your PHD Account Manager.
In order to stay active with CMON Play, all you have to do is take advantage of three opportunities through CMON Play from April 1, 2017 through March 31, 2018. For example, you could order one pre-release kit and two demo copies, or a multitude of variations in-between.