Foodmachine is a long standing tradition in the Warmachine and Hordes community. Each year, throughout the months of November and December, Foodmachine tournaments are held in an effort to collect canned goods and money to donate to local food charities.
The idea behind this event is to collect donations for those in need while getting to break the rules of a regular game of Warmachine / Hordes. The more you bring in, the more antics you can perform. You could get to use an out-of-faction caster, use another caster’s feat, or even modify your model’s rules. It’s downright zany!
How It All Began
Launched by the St. Louis River Dogs as a food drive for local folks in need, Foodmachine events combine the community-building aspect of a food drive with fun-filled excitement of tabletop miniatures gaming. They are usually hosted by local event organizers and local hobby stores. Though it is not an official Privateer Press event, this year marks the 12th anniversary of the Foodmachine charity drive designed to help feed local families and individuals worldwide.
How Do I Host An Event?
Quite simply, the idea is to host a Warmachine / Hordes event that grants players special in-game advantages in exchange for canned goods, dry goods, or cash. In turn, those donations will support a local charity or food bank to help those members of your community that may be struggling during this typically generous time of year.
You’ll want to promote the event in-store, on your website, and on social media. Convey the message of goodwill and community support, coupled with the fun of bending the rules of their favorite game. Once you have decided what you wish to offer participants, communicate that immediately to help build anticipation for the event.
Here is an example of what one store offered last year.
In the past, some stores have even created a holiday “menu” of cheats for players to order from. To draw attention to the event, you can build a stack of canned foods in a prominent location along with a sign promoting the event. If you are so inclined, create an actual menu that you can hand out to participants as they arrive. Maybe you could post a laminated “fancy” copy in highly visible location so players can anticipate their choices on the days building up to the event. The choices are yours to make. The goal is for players to have a fun time in your store while helping out members of the community.
One of the best Foodmachine organizers is Buffalo Warmachine in New York. Their annual participation is has grown so quickly over the years that they have had to cap the number of players to 60. They are the gold standard that you can aspire to emulate.
To get support from Privateer Press directly, you can contact their Retail Support Division. Also, the Privateer Press Events forum can be a wealth of information as well. As always, you are welcome to reach out to me, the Director of Organized Play, Rod Edwards for any event or organized-play related questions.