Several times throughout the year, publishers and manufacturers offer opportunities for our customers to acquire unique and interesting promotional items. Often, these special items are only available for a limited time or only as part of a unique bundle. Sure, you could use them as in store displays or you could even sell them, but by not using them to drive sales and excitement in your store, you’re missing out on a great opportunity.
Sometimes they can only be purchased with the purchase of additional merchandise. These are usually called incentives. A perfect example is the Dungeons & Dragons Monster Menagerie II Adventurers’ Campsite. With the current incentive program through Wizards of the Coast, stores can purchase one of these 27 piece premium sets with each case that they buy of the newest release in the Icons of the Realms series.
Now, there are a number of things that you can do with this incentive item, but here are a couple of suggestions to help you get the ball rolling.
Create Incentives For Your Customers
In a perfect world, your goal would be to encourage additional sales of the Monster Menagerie II series to justify your increased quantity purchases. To do that, you need to review your sales for the previous Icons of the Realms Boosters. If customers bought an average of three, then with every purchase of four (or even five) they will be entered into a drawing to win the set. You can use two-part raffle tickets from any office supply store for the drawing.
Encourage Organized Play
An alternative would be to use it as an opportunity to boost the ranks of your Adventurers League turnout in your store. You could start a Friends and Family Adventure Program. For every new guest that a player brings in (that completes a session), the player will receive a free entry to win the promo set. Of course, get the guest’s name, find out their interests and then add them to your contact/mailing list. And you can keep this as an ongoing program by continually offering themed prizes throughout the year to constantly encourage growth.
Sometimes the promotion will consist of an item that the store will receive for free with the purchase of a certain quantity (or dollar amount) of a particular product or line of products. While this is also an incentive, an offer like the one for the Limited Edition Flower of Love Munchkin Playmat is usually referred to as a promotional item (or promo).
Here are a couple of fun and exciting ways to make use of a gift like this.
Host A Social Event
As many of you know, one of our most successful events that we run for our customers is something we call Speed Gaming, where our customers run from table to table being introduced to games and learning how to play them. Something similar to this would be a great opportunity to bring customers in for a more social interaction.
You’ll want to set up several tables with one game per table. Each table should be able to seat 4-6 players and a table host. You can scale your event to how many tables and staff your store can support. At the end of each session, each table (or the table host), votes on the best player. The person with the most votes win, with ties being chosen randomly. A great reward would be the Flower of Love Playmat and a copy of Munchkin or one of it’s expansion sets. If you wish, you can charge folks $2 – $3 to reserve a place at the table and in exchange, you can provide snacks and sodas, with a little set aside for prize support.
Hold A Munchkin Tournament
Simple enough. Set aside a night for a Munchkin Tournament using the official Munchkin Tournament Rules and to the victor go the spoils. If you already have Munchkin Tournaments in your store, make this the grand prize awarded at the end of the month.
Hopefully this has sparked a few ideas on how to use those cool items that come through your doors to create excitement and drive sales in your store.
Contact your PHD Account Manager today to place an order!
Contact Rod Edwards, Director of Organized Play for all of your OP questions!