One of the most important marketing mediums for a TCG aimed at the younger demographic is to have a related cartoon. Obviously Pokémon had that before the game but the reach of that cartoon has slowly increased as new initiatives gave greater access to the show.
Netflix opened it’s cyber doors in 1997 and started its subscription-based digital distribution service in 1999. By Q4 2013, Netflix reported 33.1 million U.S. subscribers with business analysts considering Netflix one of the most successful startup companies of all time by market capitalization, revenue, growth, and cultural impact.
How does this impact retail stores?
Pokémon, being part of this huge media phenomena, has serious potential to drive new player acquisition by immersing them in the cartoon and then the game. This is great news for retail stockists everywhere as all those new Pokémon interested fans seek out new merchandise for their new favorite franchise.
How can I leverage this?
- I know this seems like a “duh” but run weekly tournaments.
- Advertise them in store, on your Facebook page, Website anywhere you have access to.
- Make and give out fliers to anyone that purchases Pokémon listing all your Pokémon Organized Play including day, time, prizes. Kids will pass these around to interested friends.
- Make them official as Pokémon will include you as a place to play as well.
- Run a “bring a friend” series of tournaments. These kids will be talking, playing and collecting with the already playing kids at school. Get them to bring the new players to your store.
- Look to establish an “after school” activity group playing Pokémon! Crazy I know but it’s possible. A local store, Paladin Tech, here in Orlando, already did this for Kaijudo. You can read, in detail, how they achieved this in the article they wrote for us, Spreading the Games Around. Even though this was Kaijudo you can follow their guidelines to establish a group for Pokémon as well.