With only about three weeks out, there’s plenty to do to and lots to be aware of concerning the release of the newest Magic: The Gathering set, Amonkhet. There are several dates to keep in mind for all of your in-store activities, beginning with prerelease days on April 22 and 23 and culminating with game days on May 20 and 21. Before proceeding, you’ll want to review the product information calendar to make sure that you are fully prepared for all of the important dates surrounding Amonkhet.
Once you’ve familiarized yourself with the calendar, set aside some time to check out these important resources (including the links provided) from the folks at Wizards of the Coast.
Amonkhet Video Guide
To coincide with this set, the media team at the Wizards Play Network (WPN) has composed a great video to walk you through an overview of the components of the campaign and how it applies to prerelease, draft weekend, league play, and standard showdown.
Invite your staff to watch the Amonkhet Video Guide to get them excited for the event and aware of what to expect before it gets under way.
Amonkhet Event Kit Contents
As always, there are a lot of cool in-store tools to use to promote these events and your going to want to familiarize yourself with all of the components of the kits. With eye-catching standees, vibrant counters and beautifully illustrated mats, there’s a lot of material to review. It’s worth your time to check out the Amonkhet Event Kit contents.
Amonkhet Digital Marketing Materials
The suite of marketing materials offered for Amonkhet was curated to help you support your events with the official campaign imagery, designed by Wizards of the Coast.
For the web, there’s visually rich, mobile-friendly images that will stand out in your players’ newsfeeds. For everywhere else, there’s gorgeous, customizable print materials.
There you have it. Now you have a multitude of resources for this exciting new chapter in the Magic: The Gathering series. Go forward with confidence and wow your current customers and win over new ones!
If you have any questions concerning these events, reach out to your Account Manager or contact our Director of Organized Play, Rod Edwards.