The 2017 Ultra•PRO Entertainment program is here! It’s purpose is to provide a fun and unique program that stores and players will enjoy!
How it Works!
To get involved and gain the advantages of becoming a Ultra•PRO PRO STORE, you have to register your store with Ultra•PRO Entertainment (UPE). Only stores that have signed up through their distributor (during the initial roll out of the program) or the Ultra•PRO Entertainment web page Sign Up form are registered with UPE and assigned a PRO STORE ID# which allows them to participate in the program.
Step One – Sign Up
Click on the link to the Sign Up page, and choose PHD as your primary distributor. Once you are an official PRO STORE, your business will be listed on the UPE Store Locator Page so players can easily find their local PRO STORE. Stores that sign up for the PRO STORE program are committing to supporting UPE games.
Step Two – Reap The Benefits
Demos – Stores can get two demo copies of any UPE game (marked as a “DEMO COPY”) which will be discounted using commonplace industry standards.
Special Promotions – As the program grows and improves, participating stores that utilize demo copies of UPE games to promote customer pre-orders will be entitled to “special buy” promotional deals. Also, there will be sales periodically throughout the year that will be available exclusively to PRO STORE members. Stay tuned for more details.
Prerelease Events – Prerelease events will typically happen one week prior to the game’s Monday release date. In addition, stores will typically have two full weekends prior to the release date to run in-store events. The current prerelease program focuses on the ever-popular Ascension Deck-building Game and new titles from other games will be added to their prerelease event schedule in the coming months. Most importantly, only PRO STORE retailers can participate in the prerelease events. As a bonus, registered stores can sell product during their prerelease event.
Organized Play – Once your store is registered, you will be eligible to receive promotional kits tied to select UPE releases through PHD. The release schedule of these kits will be announced to all participating distributors and stores directly. These kits will help stores sign up players, create events, and help to grow the community around Ultra•PRO games. Promotional kits and their availability may vary depending on region and production run.
If you have any questions, do not hesitate to contact us.