Bring the magic of friendship into stores by creating a welcoming space where pony fans feel comfortable meeting up, trading cards, collecting, socializing, and coming back regularly! Pony Day is designed to create a fun, casual space where fans can connect with friendly gameplay welcoming both new and experienced players and open trading with a fan-meetup atmosphere.
Stores can sign up for 8-week Pony Day event kits. Play-and-trade rewards drive repeat attendance and sales, with 8-week rewards for showing up and participating each week, encouraging habit-building and regular store visits. Fans can earn points that unlock progressively better rewards (PR packs, sleeves, albums, playmats).
Basic Eligibility Requirements
Stores Must —
Meet the required product order threshold (1 case of 6 boxes).- Have a physical retail location.
- Be open to the public.
- Have a dedicated or usable play space.
- Be able to seat players for demos or events.
- Agree not to resell or break Pony Day kit contents.
- Provide basic follow-up after events.
Entry-level stores receive a starter kit/limited merch to test the game and build interest, while active community stores receive a full activation kit with structured Pony Day programming and a store spotlight on Kayou official channels. Fill out your Pony Day application today!
